WOW Hydrate have upgraded their sponsorship from supporting the event, to becoming an official partner. In addition to keeping everyone hydrated throughout training week and match day, this year’s partnership will include unique behind the scenes access with an array of Soccer Aid for UNICEF talent.

Jon Hayman, Managing Director of WOW HYDRATE, said: “We’re delighted to become the official partner of Soccer Aid. It’s a showpiece event in the sporting calendar and for an incredible course. Hydration is what we stand for as a drinks brand and keeping ex professional footballers and celebrities hydrated throughout 90 minutes, we’ve definitely got our work cut out.”

Soccer Aid World XI striker, Kem Cetinay, who is also a WOW Hydrate ambassador said: “I have a better goals to game ratio than anyone who’s ever played in Soccer Aid – Look I’m not saying that’s 100% down to WOW Hydrate, but they’re definitely helping me!

“I love Soccer Aid for UNICEF, it’s such an amazing event to be a part of and I’m so happy that WOW Hydrate are on board again this year. As 3x reigning champions, my one request is that we get the bigger WOW Hydrate fridge in our dressing room!”

Kenneth Shepherd, Founder of Soccer Aid for UNICEF, said: “WOW Hydrate have been a supporter for Soccer Aid for UNICEF for a few years now, and it’s fantastic to have them on board as an official partner. They’ve seen the value of being involved in the event and we’re excited to expand the partnership this year, delivering above and beyond what we have done previously.”

Soccer Aid for UNICEF 2022 debutants include; Liam Payne, Andrea Pirlo, Tom Stoltman, Mark Noble, Alex Brooker, Steven Bartlett, Petr Cech, Emma Hayes, Eni Eluko, Carli Lloyd, Noah Beck and Munya Chawawa. They will be accompanied by returning stars, such as; Usain Bolt, Martin Compston, Lee Mack, Damian Lewis, Aitch and Chunkz. Also back is longstanding host and UNICEF UK Ambassador Dermot O’Leary, who will be joined once again by touchline reporter, Alex Scott and Maya Jama, who is back in the pundit seat.

The line-up is further strengthened by a number of football stars including: Andriy Shevchenko, Gary Neville, Teddy Sheringham, Jamie Carragher, David James, Fara Williams, Patrice Evra, Cafu and Joe Cole. Harry Redknapp returns, but this time as manager of the England team, whilst legendary manager, Arsene Wenger takes over for the Soccer Aid World XI FC side.