The most significant new platform ever to be integrated within the LiveScore app, ‘Watch’ will initially publish more than 500 pieces of video content each month. The majority of content will be available within more than 200 global territories, representing the first time users outside of the UK, Ireland and Nigeria have been able to access video content through LiveScore.

In addition to housing on-demand match highlights of its substantial roster of live-streaming rights for users in the UK & Ireland, the new ‘Watch’ feature will showcase global video content including interviews, exclusive previews and analysis shows. The substantial evolution will see LiveScore expand the compelling insights and entertainment it offers global football fans, as on-demand video joins live-streaming and real-time sports updates services.

The launch of the new ‘Watch’ video area comes less than a year after LiveScore successfully introduced free-to-air live-streamed football within their app. By the conclusion of the current 2020-21 campaign, more than 1,250 matches across 15 different leagues and competitions will have been streamed by LiveScore within the UK and Ireland this season, including over 300 matches from Italy’s Serie A alone. Since last October, LiveScore has also simulcast one English Premier League fixture per gameweek free-to-air for app users in Nigeria.

On Sunday 18th April, Inter Milan vs Napoli became the 1,000th match to be live-streamed on the LiveScore app this season, whilst the January fixture between AC Milan and Juventus formed another milestone as the most-watched game to date. The service recently evolved to integrate ‘casting’ functionality within match broadcasts, enabling users to cast the action to another screen.

Ric Leask, Marketing Director at LiveScore, said;

“The launch of ‘Watch’ is the most exciting step ever in the evolution of LiveScore, as we continue to grow our offering beyond real-time sports updates and become a truly global sports media business. Complementing our existing match coverage of more than 1,250 live-streamed fixtures this season, the new ‘Watch’ feature within the app will provide rich on-demand content and keep our global audience closer to the action than ever before.”

The new ‘Watch’ service from LiveScore is a global rollout across the popular iOS and Android apps for both mobile and tablet devices. The specific content available on-demand and as live streams will vary across specific territories, with certain content subject to rights restrictions.