satbirsingh@digitalhost.co Clubs & Rightsholders, Performance, Academies & Youth Development

LALIGA TECH AND SPORTBOOST LAUNCH OPEN CALL FOR FAN ENGAGEMENT STARTUPS TO BOOST SPORTS INDUSTRY

As part of their alliance, they are launching a challenge for disruptive technology companies, with opportunities to develop a pilot program with LaLiga and clubs. The open call will be available from May 31st to July 15, seeking companies focused on Fan Engagement, data generation and monetization to address industry challenges.

Madrid, May 31st 2022. LaLiga Tech and SportBoost today launched a call for technology startups, with the intention of capturing the most disruptive solutions in the field of Fan Engagement, specifically relating to data generation, capture or analysis of fan data, user/consumer personalization, interactivity on OTT or TV platforms, Social Networks, Apps, Gaming and NFTs.

The team will look for projects that display strong growth potential, with a core focus on technological innovation for the creation of new experiences that bring fans closer to sport and can enable the commercialization of new products and services.

During the call, open from today, May 31st to July 15th, the program’s team of scouts will analyze the strategic fit of the project in detail, look at elements such as its degree of maturity and innovation, teamwork, market potential and feasibility. Companies may register from 31st May via https://www.sportboost.es/challenge or by filling in this form, through which they will be able to provide more details of the solutions they will wish to present.

Selected projects will be eligible to participate in a Workshop led by LaLiga Tech and SportBoost program managers, in order to explore in detail the expectations of the project, as well as the project approach. After this final evaluation, LaLiga Tech will have the opportunity to decide which startup/s are selected to develop a pilot program for their solution. In the case of a positive evaluation, a future relationship with the finalists could be established, as well as a potential investment by both entities, integration into the LaLiga Tech ecosystem, and potential entry into the SportBoost acceleration program.

SportBoost will contribute to the promotion, scouting, analysis and selection of startups with the aim of reinforcing LaLiga Tech and the wider industry in their commitment to global fan engagement.

LaLiga’s goal, through LaLiga Tech, is to accelerate the digital transformation of the sports and entertainment industry with a unique ecosystem of integrated technologies that it offers to its clients around the world. To support this, it has partnered with SportBoost to help startups increase their visibility globally, making it easier for them to perform at the highest level.

satbirsingh@digitalhost.co