LaLiga Pass, LaLiga’s OTT to provide fans with access to all LaLiga Santander and LaLiga SmartBank matches, as well as other exclusive content, will soon be available in Indonesia and Thailand.
This April, fans in both countries will become the first in the world to have LaLiga Pass available for their mobile devices and televisions, a step that allows LaLiLaLiga Pass, LaLiga’s OTT to provide fans with access to all LaLiga Santander and LaLiga SmartBank matches, as well as other exclusive content, will soon be available in Indonesia and Thailand.
This April, fans in both countries will become the first in the world to have LaLiga Pass available for their mobile devices and televisions, a step that allows LaLiga to get even closer to its fans, making them owners of the content and allowing them to enjoy an increasingly personalized fan experience.
“One of the keys of the entertainment sector is to be able to offer a high degree of personalisation, to speak to each fan in their own language and to provide them with quality content adapted to their tastes and needs. We believe that LaLiga Pass, and all the technology behind it, is a big step in this direction and will be a great option for those who want to enjoy LaLiga and everything that surrounds it,” said Alfredo Bermejo, LaLiga’s Digital Strategy Director.
More and better content
Along with live coverage of every LaLiga Santander and LaLiga SmartBank match, LaLiga Pass users will also have access to match round-ups, documentaries, videos of the best moments, interviews and other exclusive content designed for each country.
In addition, each matchday will feature three LaLiga Santander matches narrated in the local language, something that only LaLiga Pass users will be able to enjoy.
100% LaLiga Technology
Developed exclusively by LaLiga Tech, LaLiga’s technological subsidiary, LaLiga Pass will offer all the competition’s matches live on demand, with the option to switch between simultaneous matches. It will also offer complete LaLiga TV programming, the 24/7 channel that broadcasts the competition and offers a unique window to discover everything about the competition in one place. LaLiga Pass will be available on multiple platforms from small screen (iOS, Android) to web and Smart TV, and will be expanded to new platforms and devices in the near future. In addition, all content will be broadcast in Bahasa and Thai with options for English and Spanish.
New business opportunities
LaLiga Pass will represent a new business model that will both improve the fan experience and attract more LaLiga fans as well as provide a technology that can be commercialized and exploited by other companies through LaLiga Tech.
“LaLiga Pass is a logical step in our audiovisual strategy. Over the last few years we have strived to improve the experience for fans watching LaLiga from different parts of the world and we now want to take things a step further by allowing them to have more control over what they watch, offering more and better content, and telling more stories around LaLiga and its clubs in those countries,” said Oscar Mayo, LaLiga’s Executive Director.
