In 2021 global sports streaming service DAZN acquired (in partnership with YouTube) the rights to broadcast the women’s Champions League and on this show Alex digs deep into the objectives of that deal, the expectations for the future and if the rights ownership is living up to expectations, in terms of audience numbers.

Alex and Kate also discuss the 2022 women’s Champions League quarter-final clash between Real Madrid and Barcelona which saw a record-breaking 91000 fans pack out the Camp Nou to witness El Clásico in the flesh.

The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms.

Listen to this show now at https://pod.fo/e/11eaf9.

The Footballco Business Podcast is in association with Soccerex.