This environmentally friendly strategy from Macron was instantly bought into by Udinese, a club which cares deeply about sustainability and the environment.
This ethos has now been renewed with the unveiling of the new Away kit that the Bianconeri will wear over the course of the 2021/22 season. The kit will feature the brand-new Dacia logo, which was presented – along with the jerseys – in a press conference held today at the Dacia Arena, which in itself is a venue with green principles at its heart. During the 2019/20 season, Udinese Calcio launched the ambitious “CO2 free stadium” project, with the aim of making the Dacia Arena more environmentally sustainable than ever. The stadium is powered by electricity taken from certified renewable sources and gas with zero environmental impact, with this meaning the club was able to avoid over 1,500 tonnes of CO2 emissions last season.
Attending the press conference were Udinese Calcio Vice President Stefano Campoccia, Renault Image & Communication Director Francesco Fontana Giusti and Macron CEO Gianluca Pavanello.
“Our relationship with Dacia goes back a long way and is much more than your average partnership,” said Udinese Calcio vice-president Stefano Campoccia. “We share core values with Dacia and initiatives like today’s help strengthen the synergy between our brands, aided by the leverage of Dacia Arena. We are therefore delighted to see the new Dacia logo on our shirts as it further reinforces our shared values, like environmental sustainability, which is given prominence in the new Macron away kit. We’re extremely proud to be able to spread positive messages like this alongside such prestigious brands.”
“We’re pleased to have a partnership with a top club which believes and invests in environmental sustainability,” said Macron CEO Gianluca Pavanello. “Shared objectives represent the driving force behind our commitment to build a better future, something that is only possible when we all do our bit in our own sectors. Creating a jersey like the one you see here today – one that represents the identity of a team and that uses a material made from recycled plastic – sends out a strong message about the importance of respecting and protecting the environment. It was a challenge that we readily accepted, as part of our mission to give our clients the most sustainable sportswear ever.”
“Dacia are moving up a gear,” stressed Francesco Fontana Giusti, Renault Italia’s Image & Communication Director. “Dacia remains the brand with the best value for money on the market, but it’s also become more modern. We’ve revamped our range to include the essentials our customers want without scrimping on quality. We also have a new brand identity which emphasises the strength of our brand as well as our partnership with Udinese Calcio as they launch their new away kit, so that we can start again even stronger. This was also the opportunity to introduce to Europe our new Duster, a new-look SUV with an outdoor spirit.”
The new Udinese Calcio away jersey features navy blue across the chest and sleeves, with this colour gradually fading into turquoise.
The main material used for these slim-fit jerseys is Eco-Softlock, while Eco Mesh inserts ensure maximum breathability.
The close working relationship between Macron and Udinese Calcio has generated some truly unique match kits, combining stunning designs with sophisticated graphics featuring references to the history and folklore of the Bianconeri. The commitment of both parties to green principles also sends out a strong message in terms of environmental protection. It all means that the new away kit is much more than a jersey, instead representing a shared vision held by Udinese Calcio and its partners, based around values such as sustainability. The presence of the new Dacia logo on the jerseys also further underlines the synergy between Udinese and its long-term partner Dacia, reflecting the latest developments at the company.
The new jersey will be available for pre-order from Friday 9 July on store.udinese.it and www.macron.com, at the Macron Store at the Dacia Arena and in all authorised Macron resellers.