LaLiga and Slash B Slash have come together to commercialize officially licensed LaLiga accessories in South Korea. Through this agreement, the South Korean company becomes the first with a LaLiga license to sell its products in the Asian country.
Its products, ranging from mobile phone cases and headphone chargers to all kinds of accessories for wearables, will be on sale on the Slash B Slash website and on South Korea’s main e-commerce portals.
“Sport looks beyond language, race, and religion, and football is the most followed of all sports. LaLiga is the leading football competition in the world with huge clubs such as Real Madrid, FC Barcelona and Atletico de Madrid – all of which have a large number of followers in Korea – and is the perfect partner to transmit the values of Slash B Slash through our products. A new line of products, together with innovative features such as mobile phone cases with NFC or CAT (Content Activation Tag) technology, will help users discover new possibilities through their devices thanks to innovative designs and other surprises from LaLiga,” said Yong-Chae Jung, CEO of Slash B Slash.
“Partnering with such an original and innovative brand like Slash B Slash is a very important step for us as we continue to grow in South Korea. Part of our strategy in the country is to partner with relevant players in various fields of sport, industry and institutions and we are convinced that this agreement will be very beneficial for all parties and help LaLiga reach more fans in the country,” said Sangwon Seo, LaLiga’s delegate in South Korea.
This agreement sees LaLiga continue to build its growth strategy in South Korea, a strategic country for the Spanish league as part of its ambition to get closer to fans all over the world, open new commercial horizons, and contribute to the growth of local football in other countries.