GOAL will be working with event organisers, Pitch International, to provide extensive content about the tournament to its millions of fans, as well as driving ticket sales both through the GOAL website and social platforms, including TikTok.
As well as a comprehensive publishing plan across its global editions, which are published in 17 languages in 37 country editions, match highlights will be available across GOAL’s social channels, which reach more than 500m fans a month and web video player, FC Player, which reaches 100m fans a month and is used by more than 1,000 publishers worldwide.
Extensive coverage of the tournament will be complemented by premium video content that celebrates the impact professional players have on young women and girls, as well as behind the scenes content with the players.
The Arnold Clark Cup is GOAL’s second partnership with a women’s football tournament this year, following on from its digital content collaboration with the AFC Women’s Asian Cup in January.
James Lamon, SVP of content and creative for GOAL’s parent company, Footballco said: “We know that GOAL’s fans are passionate about women’s football, with more than 3 million fans coming to GOAL for our Women’s World Cup content in 2019 and close to 10 million votes being cast in for women players in last year’s GOAL50 awards.
“By partnering with the Arnold Clark Cup, we can continue to bring this loyal fanbase even more premium women’s football content and continue to elevate the women’s game with fans across the world.
“Featuring four of the best teams in the world, the Arnold Clark Cup is the perfect showcase for women’s football and we’re excited to be part of it ahead of the UEFA Women’s Euros in July.”
Cat Watson, Director of Women’s Sport at Pitch International, said: “The global footprint of GOAL makes them an ideal media partner for the Arnold Clark Cup.”
“The creative content that Goal specialise in will allow us to give fans around the world the opportunity to get to know these amazing athletes as individuals and sporting role models.”
The Arnold Clark Cup will take place across three matchdays with six matches held at Middlesbrough’s Riverside Stadium, Norwich City’s Carrow Road and Wolverhampton Wanderers’ Molineux, and give fans the opportunity to see some of the world’s biggest talents in action.
The tournament kicks off with Germany facing Spain and England playing Canada at the Riverside Stadium on February 17th.