Both parties have already been working together successfully in Asia for several years. The expansion of the partnership covers Spain, France, the Benelux countries, Poland and Russia.
Oliver Kahn, FC Bayern CEO: “FC Bayern will benefit immensely from the innovative ideas of this partnership. As a family business with over 100 years of history, Viessmann is taking responsibility for the sustainable use of resources for generations to come. As a brand, we have enormous appeal, making us a role model for millions of fans.”
Andreas Jung, FC Bayern executive board member for marketing, sponsorship and events: “Taking the bond between the two brands, which has grown from the Asian market, to other European countries is an outstanding sign of how partnerships are lived at FC Bayern: successful, reliable and sustainable. Finding climate-friendly solutions for the challenges of our time is close to our hearts at FC Bayern. With Viessmann, we have the perfect partner by our side for this.”
As the official climate partner, Viessmann will not only ensure that FC Bayern itself is equipped with climate-friendly and sustainable heating, cooling and ventilation solutions, but would also like to motivate all football and sports enthusiasts to take advantage of the many ways in which Viessmann climate solutions can reduce CO2. For both sides, this commitment therefore means responsibility in action.
“We create living spaces for future generations — this is our corporate purpose and the significant contribution that we can and want to make as a company,” says Thomas Heim, Viessmann’s Chief Sales and Marketing Officer. “We at Viessmann, alongside all our global family members and our partners from the industry, will realise the transformation to a 100 percent green and sustainable portfolio consisting of heating, cooling and ventilation within a few years. We are now setting the strategic cornerstones and making the necessary investments to do that. In FC Bayern München, we have found the partner with whom we can live and communicate this philosophy internationally.”