This has been scheduled to take place across a full fixture programme in the men’s and women’s professional game and will see clubs across the Premier League, EFL, WSL and Women’s Championship switch off their Facebook, Twitter and Instagram accounts.
The boycott is the coming together of English football to emphasise that social media companies must do more to eradicate online hate, while highlighting the importance of educating people in the ongoing fight against discrimination.
A letter to social media companies in February 2021, outlined a number of requests to social media companies, urging filtering, blocking and swift takedowns of offensive posts, an improved verification process and re-registration prevention, plus active assistance for law enforcement agencies to identify and prosecute originators of illegal content.
The boycott action from football in isolation will, not eradicate the scourge of online discriminatory abuse, but it is being used to demonstrate the game is willing to take voluntary and proactive steps in this continued fight.
In addition the UK Government is being urged to ensure its Online Safety Bill will bring in strong legislation to make social media companies more accountable for what happens on their platforms, as discussed at the DCMS Online Abuse roundtable last week.
Edleen John, The FA’s Director of International Relations, Corporate Affairs and Co-Partner for Equality, Diversity and Inclusion, said: “It’s simply unacceptable that people across English football and society more broadly continue to be subjected to discriminatory abuse online on a daily basis, with no real-world consequences for perpetrators.
“This needs to change quickly, and we continue to urge social media companies to act now to address this. We will not stop talking about this issue and will continue to work with government in ensuring that the Online Safety Bill gives sufficient regulatory and supervisory powers to Ofcom.
“Social media companies need to be held accountable if they continue to fall short of their moral and social responsibilities to address this endemic problem.
“We have recently seen how powerful it can be when everybody is united for the good of the English game. We are calling on organisations and individuals across the game to join us in a temporary boycott of these social media platforms, to show solidarity and unite in the message that English football will not tolerate discrimination in any form.”
Premier League Chief Executive Richard Masters, added: “Racist behaviour of any form is unacceptable and the appalling abuse we are seeing players receive on social media platforms cannot be allowed to continue.
“The Premier League and our clubs stand alongside football in staging this boycott to highlight the urgent need for social media companies to do more in eliminating racial hatred. We will not stop challenging social media companies and want to see significant improvements in their policies and processes to tackle online discriminatory abuse on their platforms.
“Football is a diverse sport, which brings together communities and cultures from all backgrounds and this diversity makes the competition stronger. No Room For Racism represents all the work we do to promote equality, diversity and inclusion and tackling discrimination.”
The collective action follows Swansea City’s lead after they held a week-long social media black-out in response to the sustained abuse several of the club’s players received over several weeks. They were joined by a number of other clubs including SPFL Champions, Rangers FC.
English football’s equality and inclusion organisation, Kick It Out, established in 1993, has been working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.
Kick It Out Chair, Sanjay Bhandari, added: “Social media is now sadly a regular vessel for toxic abuse. This boycott signifies our collective anger at the damage this causes to the people who play, watch and work in the game. By removing ourselves from the platforms, we are making a symbolic gesture to those with power. We need you to act. We need you to create change.
“We need social media companies to make their platforms a hostile environment for trolls rather than for the football family. We need the Government to hold its nerve and keep its promises to regulate. The Online Safety Bill could be a game changer and we aim to help make that happen. There should be no space for hate and everyone can play their part. If you watch, work in or love the game, join in.”
Chief Executive of the EFL, Trevor Birch, also added: “EFL clubs have expressed a clear desire to take a united stand against abhorrent racist, discriminatory, and threatening abuse on social media platforms which we fully support alongside the rest of the football family.
“While we recognise the value and role social media plays in our game, online abuse will not be tolerated and we will continue to strongly pursue all avenues open to us to affect change.
“The boycott is only part of the work being undertaken in this area but further highlights the need for social media companies to take additional responsibility for the inappropriate and unwelcome behaviour that appears on their platforms.”