An investment group led by the Public Investment Fund (PIF), and also comprising PCP Capital Partners and RB Sports &...
CHARLOTTE FC TO GIVE ROSTER SPOT TO MGM REALITY TV SHOW WINNER
MLS's next expansion franchise is reserving a roster spot for the winner of a reality TV contest.
PIF, PCP CAPITAL PARTNERS AND RB SPORTS & MEDIA ACQUIRE NEWCASTLE UNITED FOOTBALL CLUB
An investment group led by the Public Investment Fund (PIF), and also comprising PCP Capital Partners and RB Sports &...
UDINESE SHOWCASES DACIA BRAND IDENTITY OVERHAUL WITH STADIUM PARTNERSHIP
Dacia has showcased the overhaul of its brand identity with Serie A club partners Udinese Calcio.
HOUSTON 2026 LAUNCHES ‘SPIRIT OF HOUSTON’ CAMPAIGN
The Houston 2026 World Cup Bid Committee have launched the Spirit of Houston campaign, underlining the city’s united, community-driven and...
MATCHFIT APPOINTED BY FOOTBALL MEDIA BRAND COPA90
Leading football culture and media brand COPA90 has appointed sports PR agency MatchFit as its strategic PR agency into 2022.
UEFA & DISNEY INITIATIVE TO INSPIRE SCOTLAND’S GIRLS INTO FOOTBALL
UEFA and Disney begin initiative in Scotland to inspire girls to play football through Playmakers, which was originally launched in...
LALIGA WINS INNOVATION PRIZE AT SPORTEL AWARDS
LaLiga’s use of cinematic cameras in live broadcast with the support of MEDIAPRO has earned the Spanish league a prestigious...
INNOVATIVE DIGITAL COOPERATION: SORARE TO BECOME OFFICIAL PARTNER OF THE BUNDESLIGA AND BUNDESLIGA 2
Bundesliga International is taking an innovative approach to the marketing of the Bundesliga and Bundesliga 2. The subsidiary of DFL...
TAKING THE FIGHT TO THE FRAUDSTERS: HOW THE ROYAL BELGIAN FOOTBALL ASSOCIATION TACKLED EURO 2020 COUNTERFEITING WITH LALIGA CONTENT PROTECTION
Brand counterfeiting is a crime that steals billions of dollars from legitimate businesses every year and its threat to the...
